#Pro_PR · 2 March 27, 2025
PR the Asian way: culturally aware communications
Olesya Kolesnichenko
About the episode
Episode two of #Pro_PR. Olesya Kolesnichenko, director of the PR agency PR Guide in Almaty and author of the books "PR the Asian Way" and "The Press Release from A to Z".
- what PR means in the context of Central Asia
- how to account for cultural and mindset differences in communications
- which tools are most effective right now
- why PR is a strategic brand asset
The series is hosted by Pavel Rastrigin and Ainel Rymbayeva.
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