Copywriting in business: why and how to use it

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1. 0:00Start
2. 0:42Introductions
3. 3:22What is copywriting?
4. 4:41What's the difference between copywriting and rewriting?
5. 7:24Will GPT write everything?
6. 10:25When to use GPT?
7. 11:00GPT is a helper, not a competitor? (GPT text vs human-written text)
8. 13:52Practice | How better to say "We have the best quality"?
9. 16:26When you definitely need a professional copywriter
10. 19:01What to write on a website's home page
11. 21:48Why design and copywriting must work together
12. 27:07"Marketing kit": what is it?
13. 29:53Copywriting: where to learn it?
14. 31:40Tips | Books on copywriting
15. 33:24Oksana An's B2B service
16. 34:02How to check copy and a copywriter's work
17. 40:39Should you pay a copywriter for a test task?
18. 43:13Copywriter: an office employee or more about freedom?
19. 46:16Segment | Questions and answers
20. 46:46My client is...?
21. 48:02Can you tell AI-written text from human text?
22. 54:33Can a copywriter help write a speech?
23. 1:02:01Closing words from Oksana An