MAKE TALK #35 July 27, 2026 1:01:39
How CPA marketing works for business
Anton Drozdov
About the episode
This episode is about attracting clients without risk or overpaying. With Anton Drozdov we took a detailed look at CPA marketing: a model where business pays only for results, not for impressions or clicks.
CPA is not just an ad format but a tool that lets you scale sales, test hypotheses and save budget.
We talked about:
- how CPA helps get real leads and purchases within 1-3 days
- why paying for results benefits both business and contractors
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