Affiliate marketing and traffic arbitrage: all the answers

About the episode

Timecodes

Tap a time to jump to that moment

1. 0:00Intro: why marketers should understand affiliate marketing
2. 1:20Meet the guest
3. 2:00What affiliate marketing is: the history of the model and its arrival in Uzbekistan
4. 3:30Terms: affiliate, arbitrage, referrals and promo codes, what's the difference
5. 5:00The CPA payment model: why the advertiser pays only for results
6. 6:30Who defines the target action: purchase, sign-up or order pickup
7. 8:05What tracking is and how the system sees the user's path to purchase
8. 9:40The technical side: pixels, cookies and platform integration
9. 11:00In plain words: the user's path from an ad click to payment
10. 13:30Cost of actions: why a lead costs $10 and a course sale $150
11. 15:00How the price is set and why you can't offer webmasters too little
12. 16:20Who a webmaster is: monetising audiences from Telegram channels to mobile operators
13. 18:15How Pavel acts as a webmaster himself
14. 19:30An affiliate network as an aggregator: why it's easier for business to work through an intermediary
15. 21:10Allowed traffic types: search ads and social media targeting
16. 22:15Who already works in Uzbekistan: Yello and Yandex Eats cases
17. 23:10Requirements for business: how much website traffic you need to join an affiliate network
18. 24:30Why affiliate marketing is not for promoting unknown brands
19. 26:15Influencer marketing: why bloggers are afraid to work for results
20. 27:40Traffic arbitrage: who arbitrageurs are and how they buy ads
21. 29:20Launch timeline: why affiliate is a long game, 6 months to a year
22. 32:50Case: growth from 300 to 3,000 mobile app installs a day
23. 34:20Complex actions in fintech: sign-up, card linking and purchase
24. 36:30End-to-end analytics: what the affiliate network sees and what stays with the client
25. 38:50Insights and fails: the difficulties of doing business in Uzbekistan
26. 40:50Webmaster risks: why you don't pay for traffic without sales
27. 43:00Education cases: Skillbox, GeekBrains and local centres
28. 44:45In-house targeting specialist vs an affiliate network
29. 46:30Can you limit traffic sources, for example to Telegram only
30. 48:45Advice for business: openness, consistency and responsibility
31. 49:55Conversion is the client's job: why a bad website kills all traffic
32. 51:00What to do if the sales team wastes hot leads
33. 54:15Fighting fraud and spam: how moderation protects brand reputation
34. 56:50Summary: what you offer business in one sentence
35. 58:10Wrap-up: how to contact the experts