MAKE TALK #27 June 23, 2025
Agency or in-house: who helps a business grow
Veronika Samoilova
About the episode
Who should you trust with marketing: your own team or an agency? We talk with Veronika Samoilova, commercial director of the strategic agency Sekta, about how an agency really affects business growth and when you actually need one.
We discuss:
- how to choose an agency and tell whether it's right for you
- where the agency's responsibility ends and the client's begins
- when to grow a team in-house and when to buy expertise
- why marketing is not magic but discipline and research
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