MAKE TALK #25 August 10, 2026 59:57
How to create a marketing strategy that works
About the episode
Our guest is Guzal Gapilova, marketing director at iTV, an expert with an MBA (UK) and more than 8 years of practice.
In this episode:
- how to build a marketing strategy from research to implementation
- why a strategy is impossible without a global goal
- how to build a marketing team, not "people for mailings"
- how to use data even if you're a startup
- what to do if the budget is small
- how a plan differs from a strategy
- why everything falls apart without communication inside the company
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