MAKE TALK #36 July 27, 2026 1:22:57
What are you paying for when you hire a marketer?
About the episode
This time we talked about money. Not where to get it, but where and why you invest it when you bring people onto the team.
Our guest is Umar Alimov, someone who lives by numbers and helps businesses see the real picture through a financial plan and metrics.
We cover:
- what you actually buy when you hire a marketer or a salesperson
- why you should count not just the salary but the metrics that person improves
- how a marketer affects conversion and where they have nothing to do with it
- how to connect resources, people and results
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