Radio in 2025: why it's still powerful marketing

This episode is about radio as an advertising channel in Uzbekistan. We often think radio is dead and only played in cars. In reality it's a tool that brings clients, strengthens the brand and works together with digital.

With Islam Seydametov, CEO of Omnibox, we discussed:

• how to plan radio campaigns and measure reach
• why brands are coming back to the microphone
• how to launch an ad and how many radio stations you need
• how to make a radio commercial and what the media plan requires