TAF!26: 8th Tashkent Advertising Festival
- Date
- October 10, 2026
- Time
- 09:00 AM–09:30 PM
- Venue
- Hyatt Regency Tashkent
About the event
TAF!26 is the 8th Tashkent Advertising Festival and the largest international advertising event in Uzbekistan. In one day it brings together business owners, CEOs, marketing leaders, agency teams, international experts and everyone who follows advertising trends, tools and technology.
What happens on 10 October
Conference tracks
Competition
MakeSales at the festival
Who it's for
Program
- 09:0010:00
Impact Session Ballroom I
Participant registration, partner gifts, networking
- 10:0010:40
Impact Session Ballroom I
Welcome from the festival partners
- 10:4011:00
Impact Session Ballroom I
Different markets. One industry. The new Central Asia.
Aidai Mokusheva, Chair of the Kyrgyz Marketing Association
- 11:0011:30
Impact Session Ballroom I
Uzum Ads: bringing data and brands together. How to build an effective media split in 2027
Shamil Valishev, Director of Advertising Monetisation, Uzum Market Uzbekistan
- 11:3012:00
Impact Session Ballroom I
Panel discussion: Creativity that works: what sets strong advertising apart today?
Farrukh Sharif, Creative Director, Synthesis; Maxim Ponomarev, Co-founder of Friends Moscow and mads Russia; Elena Palamarchuk, CEO of Jekyll&Hyde, Russia; Alexander Popkov, independent strategist; Maria Mun, Founder and CEO of NOTO Agency, Kazakhstan; Temur Sa'diy, CEO and Design Director at MA'NO Branding; Ivan Shavrov, Brand Experience Managing Director, RoRe Group Agency
- 12:0012:30
PR, Reputation & Media Bukhara Hall
How much to spend on business reputation in 2027 and how not to ruin it
Timur Abdulin, Head of the reputation marketing agency Index, co-founder of Repost.uz
Local opportunities Ballroom II
Can Uzbeks who grew up in the mahalla be creative on a global scale?
Nosir Nosirjonov, Marketer, creative agency 605
SMM & Influence Tashkent Hall
Growing a personal brand
Akmal Abdullaev, Founder of KASB media
Digital communications Ballroom I
Google Ads in the AI era: from automation to business results
Igor Kim, CEO of Wunder Digital Agency Uzbekistan; Lizaveta Elinevich, Google Partnership Manager, Wunder Digital
Creative & Craft Fergana Hall
The Official Cannes Lions Wrap-Up 2026
Askhat Uskembayev, Founder of the Askhat Uskembayev School of Creative Courage
Branding & Design Samarkand Hall
Branding: long, expensive and complex. The full cycle from goal to management
Temur Sa'diy, CEO and Design Director at MA'NO Branding
Speakers
- Volker Wragewrage / antwort, Switzerland. Say Hello to Goodbye: How Art Can Help You Sell
- Asma HumayunShiny Toy Guns, UK. Less Is More: How Creativity Can Create Meaningful Change
- Vitor MenezesVML Paris, France. The Bar Has Never Been So Low. The Bar Has Never Been So High.
- Samuil PetkovAll Channels Communication, Bulgaria. Brands Need Fans, Not Consumers
- Maxim PonomarevFriends Moscow and mads. Making advertising effective, not just impressive
- Elena PalamarchukJekyll&Hyde. How to build sexy brands
- Maria MunNOTO Agency, Kazakhstan. Meaning before form: strong visuals start with a strong product
- Aidai MokushevaKyrgyz Marketing Association. Different markets, one industry, a new Central Asia
- Shamil ValishevUzum Market. Uzum Ads: building an effective media split in 2027
- Viktor GryaznovYandex, Central Asia. Digital radar: how media consumption is changing in Uzbekistan
- Askhat UskembayevSchool of Creative Courage. The Official Cannes Lions Wrap-Up 2026
- Alexander LikhtmanITCOMMS. Getting into AI answers: the new media relations